PODi Reports


PODi REPORTS
Brought to you by Caslon, a PODi Affiliate	June 2008

In This Issue
>	Home
>	Featured Case Study
>	Strategic Solution Sales
>	News/Opportunities
>	Upcoming Events
Upcoming Webinars
>	Webinar
	"Drupa 2008 Review" Free to everyone June 19 at 11am & 7pm EDT
>	S3 Council User Group
	Share sales experiences with peers. Open to all members June 17 at 11 am & 7 pm EDT

Opportunities
>	Call for Speakers!
	Share knowledge & enjoy industry recognition at the 2009 AppForum. Deadline - June 30th

>	Submit Your Case Studies
	Have your own digital case studies published! Deadline - June 30th

>	2009 AppForum Sponsorship
	Exhibit your products and services to hundreds of potential clients For Members
For Members
>	Member Orientation
	Make the most of member benefits. Offered monthly, checkout the website for more details.
Useful Info
>	“Worth Knowing”
	New articles twice monthly-PODi's online blog

>	“5 Ways to Get Out of Direct Mail’s Catch-22”
	From Target Marketing
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Featured Case Study

NOVO 1 Reaches Top Executives

In the marketing services arena, long sales cycles are the norm, and it is extremely difficult to convince organizations to change service providers. A multi-touch personalized direct marketing campaign has helped NOVO 1’s sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.

Read the details >>

Strategic Solutions Sales

What to Do When Response Rates Fall Short

What do you do when the direct marketing campaign you are delivering comes up short? If you lived in the movie world you'd go to the MIB (Men In Black) set and pick up the flashlight that erases memories and shine it in your client's eyes.

If you live in the real world you might be inclined to think you should be off looking for another client, but that's not usually the case.

Here's why>>

Call for Speakers - 2009 AppForum

Be part of the digital event of the year. If you're a great speaker with insights to share on marketing, sales, business or technical subjects, come on down! No complicated forms - tell us what your area of expertise is and what topic you'd like to address.

More Details>>

Update: Addition to Web to Print Selection Tool

Kodak's Insite Storefront has been added to the Web to Print Selection tool bringing the number of products evaluated up to 14. There's no quicker way to collect the information you need to compare Web to Print offerings.

We Want Your Case Study!

Have you been involved in an innovative variable data application? PODi wants your story - and so do your peers and prospects. Open to everyone.

Enhanced Searchable Case Study Database

People love the new search capabilities! And the 2008 Collection of case studies is a hit.

More Details>>

Upcoming Events

The PODi community is dedicated to helping one another navigate the new opportunities enabled by digital printing. Our monthly webinars tackle key industry topics and provide valuable training and insight to participants.

See what's happening this month >>

We Want Your Feedback

Please email us at info@caslon.net and let us know how useful this article was and what other types of articles you'd like to see in the future.