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Featured Case Study
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MindZoo Qualifies Sales Leads With Personalization
MindZoo, a provider of direct mail marketing services, wanted to qualify their recent sales leads. This whimsical campaign combining direct mail, personalized URLs and follow-up emails resulted in a 24.6% response rate and at least five hot leads.
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Application Delivery |
Insights from PODi's
2008 AppForum Attendees
Last week approximately 500 print service providers and vendors converged on Las Vegas to attend PODi's annual AppForum and to learn how to further enhance their digital printing and solutions businesses.
Using state-of-the-art audience response technology, attendees answered a series of questions that provided an interesting snapshot of the industry. The results were stunning.
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Small Company with Big Ideas:
AlphaGraphics of Billings, MT
The PODi Best Practices Awards are given out every year to companies that submit the best case studies involving digital printing. Small companies are sometimes worried that they can't compete for an award because larger firms have so many more resources. That isn't really true, and one of this year's winners proves it.
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We Celebrated Digital Print at the AppForum
It hardly seems possible that another AppForum has come and gone, but attendees will carry the new ideas and best practices they heard for a long time to come. Over 460 attendees and 31 exhibitors participated this year. Most came from across the US and Canada, but there were representatives from 16 countries outside of North America.
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PODi Launches New PPML Website
Want your VDP to run faster? The answer might be PPML. PODi has just launched a new PPML website http://ppml.podi.org to assist users of the industry’s first open, device-independent variable data publishing standard that enables the widespread use of personalized print applications in high volumes. On this site you will find a clear explanation of the advantages PPML offers to service providers.
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