Since 1995, Caslon has helped companies leverage rapidly advancing digital technologies, especially digital printing.  Today, over 100 forward-thinking print service providers rely on Caslon for strategic insight to help them realize profits from the digital market. Leading hardware and software vendors, as well as large end user companies trust Caslon expertise to give them an edge in the digital printing arena.

In 1998, Caslon expertise in digital technology and business strategy made them the natural choice to lead PODi, the Digital Printing Initiative. PODi, a consortium of leading hardware, software and services providers, guides the evolution of digital printing by promoting interoperability through standards. PODi market development activities advance opportunities in digital printing technology. Today, Caslon has built a large, thriving community of professionals and companies that has become one of the leading associations in the digital printing industry.

Caslon serves as a contractor to PODi on several levels:

• A PODi Affiliate providing services to regional constituents
• Provider of top-level services for the PODi organization itself

As a PODi Affiliate, Caslon concentrates on the needs of digital print service providers, marketing service providers, and other companies interested in digital print. Activities include the annual Application Forum, online seminars, publications like white papers and industry reports, and the PODi web site.

Caslon produces the annual PODi Application Forum, which is the centerpiece of PODi's educational events. Technical and marketing professionals and executive management from across the nation attend the popular event each year. The Forum is known for its emphasis on real-world case studies.

Caslon also offers highly relevant learning events for the digital printing community. Our growing series of educational programs help print service providers keep up with the latest thinking and technology and make smarter decisions that grow their businesses. The rigorous industry focus of a Caslon meeting cannot be duplicated by other events or media.

Caslon is the contractor for top-level PODi activities that impact all types of members. Activities include direction setting with the executive board, documenting and maintaining the PPML standard, and managing the online case study database.

Caslon brings expertise and value directly to the digital print community through a variety of services. These fall into two main categories:

• Production Digital Printing Analysis
• Consulting

The digital print arena has become a place of constant, fast-paced change. To help print service providers navigate this slippery environment, Caslon has created a research and advisory service for the Production Digital Printing (PDP) market. PDP market analysis follows key trends in digital printing and delivers real time information and strategic insight to help companies realize profits from this fluctuating market.

Caslon analysts get involved in custom projects in two main areas. Digital printing equipment vendors work with us to gain a better understanding of market dynamics such as product specs, market segmentation, profiling and qualification, and to develop more effective sales support tools. Globaly 2000 companies use Caslon consultants to execute multi-channel marketing programs, with emphasis on calculating ROI, understanding best practices and selecting vendors.