| Having your own case study can be a powerful sales tool and can drive new business for your company. But how do you get your customer to agree to publish a case study? We talked to three PODi members about how they get approval and here are their suggestions.
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Benefits:
A case study highlighting a successful application that you developed can help open doors and drive new business. However many service providers have a difficult time getting their customer to agree to have one published. By following the approaches suggested in this article you will get more marketing support from your customers
Description:
This article is based on interviews with three PODi members who have successfully had digital print case studies published by PODi. These members have received PODi Best Practices in Digital Print Awards and Honorable Mentions. Read their tips on:
- Negotiating Early
- Making Your Customer Look Good
- Knowing What Success Looks Like
- Being a Strategic Partner
- Overcoming Objections
Download:
Advice from Experts: Getting approval to create case studies 50KB
