Caslon & Company - Lead-generation Campaign Workbook new link name

Lead-generation Campaign Workbook

Non Member Price:	$199
Member Price:	Free
Added:	7-9-07
Updated:	9-2-08

Direct-mail campaigns can be complicated and difficult to manage, especially if there are many lists and multiple testing phases or if personal landing pages are used for responses. The “Project manager’s workbook” is an Excel spreadsheet that you can use to assign and track each task involved in a direct-mail lead-generation campaign.

Benefits:

The Workbook lets you:

Make sure that no aspect of the campaign “falls through the cracks”.
Track progress so that you see problems before they hurt your schedule.
Share status information with the rest of your team

Pricing:

Free to AppD Council Members.
All employees of PODi Member companies can join the AppD Council for free by simply downloading any of the AppD tools or templates.

Not a PODi Member? Join today and get this tool and many others free.

Description:

The Workbook will help you make sure everything is completed correctly and on schedule. The workbook includes pages that provide:

A worksheet for assigning responsibility and deadlines for each step
Two flowcharts showing the entire process (with and without PURLs)
Documentation in PDF format

Download:

Workbook -Lead generation

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