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The benefits of variable data printing are not always apparent, especially to traditional print buyers who tend to focus on price alone. Your challenge is to quantify the bottom-line benefits you will be providing, and Caslon’s Direct Order Value Calculator will help your client understand the true sales potential of a relevant marketing campaign. The calculator lets you present realistic financial benefits of personalized print and creates a real incentive to work with your company.
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Benefits:
With the Value Calculator, your clients will understand that the most
profitable campaigns are sold on the basis of value and results, not cost
alone.
Description:
The Value Calculator will be your most persuasive argument
for variable data customization to affect
changes in customer response. When pricing for value in Direct Order campaigns,
the revenue per dollar spent is the number that drives the sale, not your cost
of manufacturing.
Download:
Value Calculator: Direct Order 96.00 Kb
Primer for Direct Order Value Calculator 38.23 Kb
Instructions for using the Direct Order Value calculator
