Invisalign Increases Sales and Brand Awareness with Personalized Marketing Collateral
Non Member Price:
$25
Member Price:
Free
Added:
4-4-08
Updated:
7-3-08
Align Technology, Inc., is a medical device company engaged in the design, manufacture and marketing of Invisalign®, a leading invisible orthodontic product. Align wanted to create a Web-to-print system that would improve and standardize the process of creating and printing marketing materials for the company’s signature product. The system has helped the company meet these objectives and has reduced production costs by $380,000 and production time from 45 days to 15. Published 2008
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Headquartered in Santa Clara, California, Align Technology, Inc., is a medical device company engaged in the design, manufacture, and marketing of Invisalign, a leading invisible orthodontic product — a series of clear, removable aligners used by more than a half million people. Align Technology has also developed and patented a number of proprietary processes and technologies, including complex software solutions, using computed tomography (CT) scanning, stereolithography in the manufacturing process, and automated aligner fabrication.
Based in Windsor, Connecticut, Integrity Graphics is a marketing service provider and offers a full range of services including variable data printing, digital printing, prepress and photography.
A technology division of Integrity Graphics, e-Integrity offers creative and applications development and implementation services. e-Integrity is located in Stratford, Connecticut.
Hardware
Kodak NexPress
Software
Bitstream Pageflex, Microsoft .NET
Target Audience
110 Align Tech sales representatives and their prospects and customers (dentists and orthodontists)
Distribution
200 per week
Date
Ongoing from April 2007
No. of Pages
6
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