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Xerox Generates Book Publishing Leads Via Personalized DM and Printing

Non Member Price:	$25
Member Price:	Free
Added:	4-1-07
Updated:	7-3-08

Xerox wanted to generate qualified leads for its digital presses in the book-production industry. The company arranged for more than 9% of the recipients to meet with sales representatives by combining personalized URLs with a personalized direct mail piece.
Published 2007

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Client Xerox Corporation http://www.xerox.com	Headquartered in Stamford, CN, Xerox Corporation is a billiondollar, worldwide company that makes a range of business equipment, software and solutions, including high-volume color and monochrome digital presses.
Service Provider	Tucker Printers http://www.tuckerprinters.com Located in Henrietta, NY, Tucker Printers offers a full range of printing, pre-press, and binding services. Tucker is owned by Consolidated Graphics, a full-service print provider with offset and digital operations throughout the U.S. ColorCentric Corporation http://www.colorcentriccorp.com Located in Rochester, NY, ColorCentric Corporation provides digital printing solutions and, through its partnership with lulu.com, has been a pioneer in web-to-print book printing.
Agency Roberts Communications http://www.robertscomm.com	Located in Rochester, NY, Roberts Communications provides marketing communications services for a variety of clients in the manufacturing, health care and financial services markets.
Hardware	Xerox iGen3 110 Digital Production Press
Software	Adobe InDesign and Adobe Photoshop; XMPie uImage and uCreate
Target Audience	Presidents and C-level executives at medium-sized book publishers and book printers in the United States.
Distribution	2500
Date	Jan-06
No. of Pages	4

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