| Nurture-Loyalty campaigns are about motivating customer commitment for future purchases and cross-selling activities. The Value Calculator considers anticipated sales value of leads based on established purchase behavior, as described by your client.
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Benefits:
The goal is not only to
stimulate a purchase, but to encourage behavior that yields the greatest
long-range value to the client’s company: customer loyalty.
With
the Value Calculator, your clients will understand that the most profitable campaigns
are sold on the basis of value and results, not cost alone.
Description:
The Value Calculator will be your most persuasive argument
for variable data customization to affect
changes in customer response. When pricing for value in Nurture/Loyalty
campaigns, the revenue per dollar spent is the number that drives the sale, not
your cost of manufacturing.
Download:
Value Calculator: Nurture-Leads Campaign 96.50 Kb
Primer for Nurture-Leads Value Calculator 39.33 Kb
Instructions for using the Nuture-leads value calculator
