Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008
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