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Trekk Cross-Media Uses Personalized Promotion to Win New Business

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Member Price: Free
Added: 4-4-08
Updated: 10-22-08
Five to ten times a month, Trekk Cross-Media uses a personalized dimensional promotional campaign to get the attention of C-level executives at companies Trekk has identified as potential clients for its variable data marketing services. The company says the program has been 100% effective in reaching these executives, and 90% of them have agreed to meet with a Trekk salesperson.
Published 2008
 

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Client  Self-promotion
Service Provider
Yoffi Digital Press
http://www.yoffi.com
Located in Rochelle, Illinois, Yoffi provides digital, traditional, and on-demand printing services as well as binding, fulfillment, and mailing services.
Agency
Trekk Cross-Media
http://www.trekk.com
Located in Rockford, Illinois, Trekk Cross-Media is a full-service marketing communications agency that combines strategic planning, creativity, and best-of-breed technologies. The firm has gained national attention for its variable data and Web-to-print projects.
Hardware Kodak NexPress
Software XMPie PersonalEffect, including uCreate, uPlan, and uProduce
Target Audience C-level executives
Distribution 5 to 10 a month, as needed
Date January 2006; ongoing
No. of Pages 4


 
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