Caslon & Company - AlphaGraphics Scores Direct Hit with Multi-touch Campaign new link name

Knowledge Base

S3 Council

AppD Council

Ask the Experts

AlphaGraphics Scores Direct Hit with Multi-touch Campaign^Popular

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	7-8-08

AlphaGraphics in Billings, Montana, takes targeted marketing seriously. It has developed DirectHit, a coordinated approach to using technology to solve marketing challenges. And what better way to explain how it all works, than to have some fun and demonstrate it in action? Its clients got the picture — to the tune of eight new campaigns within two months of the DirectHit launch.
Published 2008

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client	Self-promotion
Service Provider Billings AlphaGraphics http://www.billings.alphagraphics.com	Billings AlphaGraphics does more than just design, copy, and print. It helps its customers communicate with their clients. Its focus is on partnering and provid-ing clients with better tools to market and grow their businesses.
Agency Heins Creative http://www.heinscreative.com	Established in 1988, Heins Creative specializes in graphic design for print.
Hardware	Xerox DocuColor 6060
Software	XMPie Udirect Pro, MindFireInc LookWho'sClicking
Target Audience	Current client list — marketing professionals and company owners, 80% regional
Distribution	437
Date	February 2007 - March 2007: Multi-touch over 6 weeks
No. of Pages	6

Your Cart is currently empty.

Submit a Case Study

PODi is now accepting entries for possible inclusion in the Digital Print case study collection. Submit your application now with our online entry form.

Most Popular

RocketDog Racing Uses...

AAS Web-Enabled Channel...

University of Richmond Draws...

AlphaGraphics Scores Direct...

Boise State University...

NOVO 1 Uses Personalization...

Xerox Generates Book...

Free For PODi Members

All case studies are available for download free of charge to PODi members.

Not a PODi member?
You can search and view an abstract and thumbnail of each case study. You can also download a free sample set of PODi case studies. Join PODi and get unlimited free access to the entire case study database.

PODi members can distribute the case study in hard copy form or may post up to two case studies on their Web site as long as PODi is attributed as the source and a link to www.podi.org/casestudy is provided. Mass distribution or other usage is restricted as defined in the Terms of Use.