F.P. Horak Grows Customer Base and Showcases Marketing Capabilities with Personalized Self-Promotion Campaign

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	7-8-08

F.P. Horak, a marketing service provider, wanted to showcase its personalized URL marketing capabilities and decided to do a self-marketing campaign using the technology. In 2007, the company mailed 554 pieces with a personalized URL on each one to demonstrate the technology and generate leads. The response rate has been high (30%), and 6.1% of the recipients have requested meetings.
Published 2008

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client	Self-promotion
Service Provider The F.P. Horak Company http://www.fphorak.com	The F.P. Horak Company, based in Bay City, Michigan, services clients around the world by providing printing, print management, business, e-business solutions, and direct marketing services.
Hardware	HP Indigo 3050
Software	MindFireInc LookWho'sClicking, HP Yours Truly
Target Audience	Prospects within Michigan that were a good fit for F.P. Horak.
Distribution	554 in the first four phases
Date	April - September 2007
No. of Pages	5

Your Cart is currently empty.

Submit a Case Study

Enter your case study to be in the Digital Print case study collection.

Most Popular

RocketDog Racing Uses...

AAS Web-Enabled Channel...

University of Richmond Draws...

AlphaGraphics Scores Direct...

Boise State University...

NOVO 1 Uses Personalization...

Xerox Generates Book...

Free For PODi Members

Members login to download case studies for Free.

Not a PODi member?
You can buy individual case studies by adding them to your cart. You can also download a free sample set of PODi case studies.

Join PODi and get free access to the entire case study database.

PODi members can distribute the case study in hard copy form or may post up to two case studies on their Web site as long as PODi is attributed as the source and a link to www.podi.org/casestudy is provided. Mass distribution or other usage is restricted as defined in the Terms of Use.