| By creating an attractive, affordable package for relevant messaging, variable data printing significantly increases leads for your client's sales team. The challenge for print service providers is to quantify this benefit for their clients. If you can measure the value, your sale is halfway home.
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Benefits:
Lead Generation campaigns are
measured differently criteria than other direct marketing efforts. The Value Calculator reveals the true potential of a customized campaign in terms marketing
professionals understand.
It’s
a better measurement than projecting sales from conversion rates. This is
critical information clients need to make a decision about your Solution.
Pricing:
Free to S3 Council Members.
All employees of PODi Member companies can join the S3 Council for free by
simply downloading any of the S3 tools or templates.
Not a PODi Member? Join today and get this tool and many others free.
Description:
This worksheet uses
respondents’ increased willingness to provide qualifying information and to
accept a sales appointment as a measurement. To many organizations, that’s a
qualified lead. Using the client's reported close rates for new leads lets you
project the financial benefit of the Lead Generation campaign.
Download:
Value Calculator: Lead Generation 78.00 Kb
Primer for Lead Generation Value Calculator 40.28 Kb
Instructions for using the Lead Generation Value Calculator
