Value Calculator: Lead Generation

Non Member Price:	$199
Member Price:	Free
Added:	9-6-07
Updated:	11-25-08

By creating an attractive, affordable package for relevant messaging, variable data printing significantly increases leads for your client's sales team. The challenge for print service providers is to quantify this benefit for their clients. If you can measure the value, your sale is halfway home.

Benefits:

Lead Generation campaigns are measured differently criteria than other direct marketing efforts. The Value Calculator reveals the true potential of a customized campaign in terms marketing professionals understand. It’s a better measurement than projecting sales from conversion rates. This is critical information clients need to make a decision about your Solution.

Description:

This worksheet uses respondents’ increased willingness to provide qualifying information and to accept a sales appointment as a measurement. To many organizations, that’s a qualified lead. Using the client's reported close rates for new leads lets you project the financial benefit of the Lead Generation campaign.

Download:

Value Calculator: Lead Generation 614.00 Kb

Primer for Lead Generation Value Calculator 40.28 Kb

Instructions for using the Lead Generation Value Calculator

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