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Boise State University College Increases Enrollment with Personalized Communications^Popular

Non Member Price:	$25
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Added:	4-4-08
Updated:	7-2-08

Faced with increasing competition, limited budgets, and a local lack of belief in the value offered by college education, The Larry Selland College of Applied Technology at Boise State University was seeing a steady drop in enrollment. That is, until it developed a personalized direct mail program- "Yes. You Can." Timed and targeted communications connect with prospective students, convincing them that the answer to their dreams of success can be "Yes!"
Published 2008

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Client The Larry Selland College of Applied Technology at Boise State University http://www.selland.boisestate.edu	The Larry Selland College (CoAT) is a two-year community college on the campus of Boise State University. It offers 28 full-time career training programs in areas including welding, culinary arts, surgical technology, and automotive technology. The College specializes in education for employment.
Service Provider In-plant, Boise State University Printing and Graphics Services http://www.boisestate.edu	Printing and Graphics Services (PGS) provides Boise State University and Idaho state agencies with cost-effective graphic communication products and services. Its purpose is to be a major contributor in the dissemination of information—faster and at lower cost. PGS is a full-service solution provider offering relevant marketing expertise utilizing digital, offset, copying, and wide-format printing capabilities.
Agency Julie Rybarczyk Concepts	Services provided by Julie Rybarczyk Concepts, offers design, copywriting, and related services.
Hardware	EFI Fiery-driven Xerox iGen3 digital production press
Software	Originally produced with XMPie uDirect. Now using XMPie uProduce. EFI Print MIS solutions, PrintSmith, PrintSmith Site, and EFI prepress workflow
Target Audience	Undergraduate students
Distribution	15–250 twice weekly. Cycle runs every 10 days over a three-month period.
Date	Launched in June 2006; on-going
No. of Pages	10

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