Metropolitan Sales Company Captures New Business with Multi-Channel Brand Awareness and Sales Campaign

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Added:	4-4-08
Updated:	10-22-08

Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers.
Published 2008

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Client Metropolitan Sales Company http://www.metsales.com	Since 1980 Metropolitan Sales Company has offered point-of-sale hardware to resellers across the United States. The company also offers a full line of Epson printers designed for point-of-sale environments. The company is headquartered in Lynbrook, New York.
Service Provider MSP Digital Direct http://www.mspdigitaldirect.com	Located in Freedom, Pennsylvania, 25 miles northwest of Pittsburgh, MSP Digital Direct develops and executes 1-to-1 marketing communication programs for its clients. These programs can include Web-to-print, variable data, short-run digital printing, and print-on-demand services.
Hardware	HP Indigo 5000
Software	Pageflex Mpower,FirstLogic, Streamline Solutions Print Stream
Target Audience	Point-of-sale equipment resellers (current and potential customers)
Distribution	Five drops, 5,000 to 8,000 pieces per drop
Date	April - June 2007
No. of Pages	6

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