NOVO 1 Uses Personalization to Reach Top Executives to Sell Its Targeted Marketing Approach

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	7-2-08

The NOVO 1 sales force needed a way to gain access to and set up meetings with top executives to explain the company’s unique selling proposition. A multi-touch personalized direct marketing campaign has helped the sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.
Published 2008

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Client NOVO 1 Inc. http://www.novo1.com	NOVO 1, Inc., is a privately held organization with headquarters in Waukesha, Wisconsin, and operations across the country. The company offers direct and integrated contact marketing solutions to more than 400 business-to-business, business-to-consumer and non-profit organizations.
Service Provider Proven Direct http://www.provendirect.com	Located in Menomonee Falls, Wisconsin, Proven Direct is a full-service marketing production facility that offers direct mail, fulfillment, variable data printing, and e-mail services.
Agency Trekk Cross-Media http://www.trekk.com	Located in Rockford, Illinois, Trekk Cross-Media is a full-service marketing communications agency.
Hardware	HP Indigo
Software	XMPie uPlan, XMPie uProduce
Target Audience	Top executives in business-to-business, business-to-consumer, and non-profit organizations
Distribution	300 to date, 20 to 25 per batch
Date	Ongoing from May 2005
No. of Pages	4

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