Caslon & Company - NOVO 1 Uses Personalization to Reach Top Executives to Sell Its Targeted Marketing Approach new link name

Knowledge Base

S3 Council

AppD Council

Ask the Experts

NOVO 1 Uses Personalization to Reach Top Executives to Sell Its Targeted Marketing Approach

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	7-2-08

The NOVO 1 sales force needed a way to gain access to and set up meetings with top executives to explain the company’s unique selling proposition. A multi-touch personalized direct marketing campaign has helped the sales force get the attention of top executives — resulting in millions of dollars in new revenue for the company.
Published 2008

Pricing Free to PODi Members	Not a PODi Member? Join today and get this tool and many others free.
Client NOVO 1 Inc. http://www.novo1.com	NOVO 1, Inc., is a privately held organization with headquarters in Waukesha, Wisconsin, and operations across the country. The company offers direct and integrated contact marketing solutions to more than 400 business-to-business, business-to-consumer and non-profit organizations.
Service Provider Proven Direct http://www.provendirect.com	Located in Menomonee Falls, Wisconsin, Proven Direct is a full-service marketing production facility that offers direct mail, fulfillment, variable data printing, and e-mail services.
Agency Trekk Cross-Media http://www.trekk.com	Located in Rockford, Illinois, Trekk Cross-Media is a full-service marketing communications agency.
Hardware	HP Indigo
Software	XMPie uPlan, XMPie uProduce
Target Audience	Top executives in business-to-business, business-to-consumer, and non-profit organizations
Distribution	300 to date, 20 to 25 per batch
Date	Ongoing from May 2005
No. of Pages	4

Your Cart is currently empty.

Submit a Case Study

PODi is now accepting entries for possible inclusion in the Digital Print case study collection. Submit your application now with our online entry form.

Most Popular

RocketDog Racing Uses...

AAS Web-Enabled Channel...

University of Richmond Draws...

AlphaGraphics Scores Direct...

Boise State University...

NOVO 1 Uses Personalization...

Xerox Generates Book...

Free For PODi Members

All case studies are available for download free of charge to PODi members.

Not a PODi member?
You can search and view an abstract and thumbnail of each case study. You can also download a free sample set of PODi case studies. Join PODi and get unlimited free access to the entire case study database.

PODi members can distribute the case study in hard copy form or may post up to two case studies on their Web site as long as PODi is attributed as the source and a link to www.podi.org/casestudy is provided. Mass distribution or other usage is restricted as defined in the Terms of Use.