Flowcharts like these are valuable visual aids when you are
discussing a lead-gen campaign with a client or with colleagues. They help you
make sure that you keep all the tasks in mind as you plan.
Pricing:
Free to AppD Council Members.
All employees of PODi Member companies can join the AppD Council for free by
simply downloading any of the AppD tools or templates.
Not a PODi Member? Join today and get this tool and many others free.
Description:
There are two versions of the flowchart. The “print-only”
flowchart shows the steps involved in a traditional direct-mail campaign: the
project-definition phase, the mailing list and data-processing tasks, and, of
course, the printing and mailing steps.
The “integrated campaign” flowchart adds the steps needed if
email will also be used or if there will be personal landing pages (PURLs) for
responses.
Download:
Integrated flowchart - lead-gen
Print-only flowcharts - lead-gen
