GNC Franchise Operators Grow Business with Personalized Direct Marketing Campaign

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	7-7-08

General Nutrition Centers (GNC) wanted to provide its 1,100 franchise operators a way to create local marketing campaigns aimed at increasing store traffic and, thus, increase sales. The company also wanted to maintain corporate branding guidelines and guarantee that all marketing content comply with corporate guidelines. Working with MSP Digital Direct, the company created an easy-to-use Web-to-print system that has cut costs and increased sales.
Published 2008

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Client General Nutrition Centers (GNC) Franchising http://www.gncfranchising.com	GNC is the world's largest specialty retailer devoted to manufacturing and selling vitamins and nutritional supplements. The company has more than 5,000 company-owned and franchised retail stores in the United States and in more than 41 foreign markets.
Service Provider MSP Digital Direct http://www.mspdigitaldirect.com	Located in Freedom, Pennsylvania, MSP Digital Direct is a division of 50-year-old Mailing Services of Pittsburgh. MSP creates and executes personalized print and marketing programs.
Agency	MSP Digital Direct http://www.mspdigitaldirect.com
Hardware	HP Indigo 5000
Software	Custom software developed by MSP Direct, Pageflex Mpower, FirstLogic data processing, Streamline Solutions' PrintStream job ticketing
Target Audience	GNC franchise owners and operators
Distribution	Average of 1,000 pieces per order
Date	April 2007; ongoing
No. of Pages	5

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