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Event-marketing Campaign Workbook

Non Member Price: $199
Member Price: Free
Added: 7-13-07
Updated: 9-2-08
This Workbook (an Excel spreadsheet) will help you manage the marketing campaign for an event, including promoting it via direct mail and email and dealing with venue-related tasks.
   
 

Benefits:

If you want your event to be a success, you have to make sure nothing falls through the cracks. This worksheet will help you track and complete all the tasks that go into a successful event.

Pricing:

Free to AppD Council Members. 
All employees of PODi Member companies can join the AppD Council for free by simply downloading any of the AppD tools or templates.    

 

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Description:

When you market an event, you have all the complexities of a normal direct-mail campaign, plus the issues related to the event itself: securing the venue, developing the program, and so on. The “Project manager’s workbook” is an Excel spreadsheet that you can use to assign and track each task involved in a direct-mail event-marketing campaign. It will help you make sure everything is completed correctly and on schedule.

 

Included with the spreadsheet is a pair of flowcharts, one illustrating the steps in a print-only campaign and the other illustrating the additional web-related processes required if email or personal landing pages are used.

Download: 

Event Marketing Workbook Event Marketing Workbook


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