If you want your event to be a success, you have to make
sure nothing falls through the cracks. This worksheet will help you track and
complete all the tasks that go into a successful event.
Pricing:
Free to AppD Council Members.
All employees of PODi Member companies can join the AppD Council for free by
simply downloading any of the AppD tools or templates.
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Description:
When you market an event, you have all the complexities of a
normal direct-mail campaign, plus the issues related to the event itself:
securing the venue, developing the program, and so on. The “Project manager’s
workbook” is an Excel spreadsheet that you can use to assign and track each
task involved in a direct-mail event-marketing campaign. It will help you make
sure everything is completed correctly and on schedule.
Included with the spreadsheet is a pair of flowcharts, one
illustrating the steps in a print-only campaign and the other illustrating the
additional web-related processes required if email or personal landing pages
are used.
Download:
Event Marketing Workbook