RocketDog Racing Uses Print-to-Web Solution to Foster Participant Involvement

Non Member Price:	$25
Member Price:	Free
Added:	4-1-06
Updated:	7-2-08

RocketDog Racing, a road-race management group, wanted to find an innovative way to deliver race results to participants and foster a deeper relationship with participants. Coupling a personalized postcard mailer with a customized Web site helped the group achieve its goals.
Published 2006

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Client RocketDog Racing	RocketDog Racing is a road race management group that specializes in distance events, short events, relays, and triathlons.
Service Provider Seaway Printing Company http://www.seawayprinting.com	Seaway Printing Company is a full-service printer with a heritage dating back to 1884. It specializes in commercial printing, on-demand book publishing, and ondemand digital printing.
Agency MosaicDirect seawayprinting.com/mosaicDirect	MosaicDirect is a division of Seaway Printing Company that specializes in data management and creative services related to variable data printing projects.
Hardware	Xerox DocuColor 2060
Software	Adobe InDesign CS, Macromedia Dreamweaver, Microsoft Access, XMPie uPlan, uCreate, uProduce, Creo Spire
Target Audience	Participants in 2005 RocketDog Racing Events
Distribution	3500
Date	Jul-05
No. of Pages	6

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