Smashing Success vs. Crushing Failure - 2/13/07

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Added:	2-12-07
Updated:	2-12-07

What is the difference between jack-pot winners and bomb-out losers in VDP direct marketing? How does "information leverage" work in the real world of targeted graphic communications? What are two possible consequences for the industry that we can draw from this? In what respect has one of the major vendors got it right, and in what respect completely wrong?

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