| Web-based systems for production of collateral on demand carry tremendous promise as solutions to personalization, brand consistency and reduced obsolescence. But in order for the system to be successful, people have to use it, and that's an organizational and behavioral challenge. What are the strategies for encouraging use or even weaning users of conventionally-printed collateral from their old habits? In this session, you'll learn what works and doesn't work from people who have built and launched these systems. |
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