Managing the transition from mass mailings to relevant direct mail: a case study

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Member Price:	Free
Added:	1-28-08
Updated:	1-28-08

Just because you've printed high-volume static direct mail doesn't mean transitioning to relevant, variable direct mail will be easy, but it might be worth it. Learn how IWCO managed the transition from low-cost commodity shop to solution provider offering digital printing and other services. They walked away from two-thirds of their customer base, but increased revenue from the remaining customers ten-fold. Learn from the details of a wrenching transformation and hear how IWCO emerged far stronger in the end.

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