Disney Destinations Cuts Costs and Improves Results With Customized Sales Collateral

Non Member Price:	$25
Member Price:	Free
Added:	4-1-07
Updated:	7-8-08

Disney Destinations wanted to revamp the sales collateral it uses for business-to-business prospects interested in booking an event at one of Disney's five resort destinations. Instead of a box of information about every possible option, prospects now receive a full-color information booklet that contains only information relevant to their events. Bookings are up, prospects are happy to get just what they need, and printing and storage costs for collateral were cut in half.
Published 2007

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Client Disney Destinations http://www.destinations.disney.go.com	The Walt Disney Company is a diversified worldwide entertainment company. Through its Disney Destinations/Resort Destinations segment, the company owns and operates five resort destinations in the United States, Japan, France, and Hong Kong.
Service Provider RI Communications Group http://www.ricg.com	RI Communications Group delivers data-driven, multi-channel marketing programs that measurably increase ROI. RI’s customer engagement components include: Data Analytics and Data Management Strategic and Creative Campaign Development Multi-Channel Delivery (print, email, web, mobile, CD) Web-based Marketing On-Demand systems
Hardware	Xerox 6060, Xerox ASF 100 booklet maker
Software	Pageflex mPower, Epace
Target Audience	People who have inquired about booking an event at a Disney resort
Distribution	1,650 initial run, 25-50 books per week
Date	April 2006, ongoing
No. of Pages	6

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