The Borgata Hotel Uses Targeted Mailing to Encourage Repeat Visits

Non Member Price:	$25
Member Price:	Free
Added:	4-1-05
Updated:	7-8-08

The Borgata Hotel, Casino & Spa wanted to encourage visitors to return to its facility for repeat visits. Using the information gathered from a guest's previous visits, the Borgata is able to create unique mailings that refllect the interests of each recipient.
Published 2005

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Client The Borgata Hotel, Casino & Spa http://www.theborgata.com	The Borgata Hotel, Casino & Spa is located in Atlantic City, NJ and is a joint venture of Boyd Gaming Corporation (MGM Mirage.
Service Provider Vestcom International Inc. http://www.vestcom.com	Based in West Caldwell, NJ, Vestcom provides general marketing, e-marketing and retail marketing and communication services. It has database management, data processing, printing, mailing fulfillment and distribution facilities throughout the United States and Canada.
Agency Vestcom International Inc. http://www.vestcom.com	Based in West Caldwell, NJ, Vestcom provides general marketing, e-marketing and retail marketing and communication services. It has database management, data processing, printing, mailing fulfillment and distribution facilities throughout the United States and Canada.
Hardware	IBM Info Print Color 130 and Xerox iGen3
Software	Kana (CRM application), Composition program: Exstream Dialogue
Target Audience	Facility visitors who have signed up for a loyalty card
Distribution	2,000 to 25,000 pieces a day
Date	July 2003, ongoing
No. of Pages	5

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