This report provides a sound basis for projecting the improvement in response that you can expect from a relevant, personalized campaign. It is also a great way to persuade a hesitant client that personalization is well worth a try.
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Description:
You know intuitively that personalization can improve response rates. But how much improvement can be expected, and how can you convince others that the investment in personalization is worthwhile?
We did an analysis of the PODi Best Practices database of case studies and our report, titled “Response Rate Report: Benchmark information for relevant marketing programs,” contains our findings. The report confirms that relevant personalization increases response, and you’ll find all the numbers there. But another important factor surfaced in this study: response rates are also a function of the campaign objective (lead generation, direct sale, fundraising, etc.) This report provides important data about how personalization performs, data that is not available from any other source.
Download:
Response Rate Report
