Sometimes, creative people can come up with really inspired ideas that are simply wrong for the project at hand. A creative brief allows you to be confident that all the elements of your campaign will be “on message.” You, your client, and the third parties you work with (such as designers and copywriters) will all understand what the design and message of the campaign needs to be, once they have read the creative brief.
Pricing:
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Description:
The purpose of a “creative brief” is to make sure the customer, the service provider, and those doing the creative work (designers, artists, copywriters, photographers) all understand and agree on what the requirements of the campaign are. It covers topics like who the audience is, the nature of the market and the competition, the type of mailing piece or web page desired, and so on.
Writing a creative brief is not hard, but you do need to make sure you don’t leave out any important information. We provide two tools to help you: a Creative Brief template in PowerPoint format, and one in the form of a MS Word document. They both do the same thing. You can choose which to use depending on which software you are more comfortable with, and which format you would like to deliver to your client.
Download:
Creative Brief - Word
Creative Brief -ppt file
