Trekk Cross-Media Uses Personalized Promotion to Win New Business

Non Member Price:	$25
Member Price:	Free
Added:	4-4-08
Updated:	10-22-08

Five to ten times a month, Trekk Cross-Media uses a personalized dimensional promotional campaign to get the attention of C-level executives at companies Trekk has identified as potential clients for its variable data marketing services. The company says the program has been 100% effective in reaching these executives, and 90% of them have agreed to meet with a Trekk salesperson.
Published 2008

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Client	Self-promotion
Service Provider Yoffi Digital Press http://www.yoffi.com	Located in Rochelle, Illinois, Yoffi provides digital, traditional, and on-demand printing services as well as binding, fulfillment, and mailing services.
Agency Trekk Cross-Media http://www.trekk.com	Located in Rockford, Illinois, Trekk Cross-Media is a full-service marketing communications agency that combines strategic planning, creativity, and best-of-breed technologies. The firm has gained national attention for its variable data and Web-to-print projects.
Hardware	Kodak NexPress
Software	XMPie PersonalEffect, including uCreate, uPlan, and uProduce
Target Audience	C-level executives
Distribution	5 to 10 a month, as needed
Date	January 2006; ongoing
No. of Pages	4

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