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Direct-mail campaigns can be complicated and difficult to
manage, especially if there are many lists and multiple testing phases or if
personal landing pages are used for responses. The “Project manager’s workbook”
is an Excel spreadsheet that you can use to assign and track each task involved
in a direct-mail lead-generation campaign.
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Benefits:
The Workbook lets you:
- Make sure that no aspect of the campaign “falls
through the cracks”.
- Track progress so that you see problems before
they hurt your schedule.
- Share status information with the rest of your
team
Pricing:
Free to AppD Council Members.
All employees of PODi Member companies can join the AppD Council for free by
simply downloading any of the AppD tools or templates.
Not a PODi Member? Join today and get this tool and many others free.
Description:
The Workbook will help you make sure everything is completed
correctly and on schedule. The workbook includes pages that provide:
- A worksheet for assigning responsibility and
deadlines for each step
- Two flowcharts showing the entire process (with
and without PURLs)
- Documentation in PDF format
Download:
Nuture Loyalty Workbook
