Flowcharts like these are valuable visual aids when you are discussing a loyalty or nurture campaign with a client or with colleagues. They help you make sure that you keep all the tasks in mind as you plan.
Pricing:
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Description:
There are two versions of the flowchart. The “print-only” flowchart shows the steps involved in a traditional direct-mail campaign: the project-definition phase, the mailing list and data-processing tasks, and, of course, the printing and mailing steps. Since a loyalty or nurture campaign (unlike many short-term direct-mail projects) typically repeats on a regular cycle, the flowchart illustrates this aspect of the process.
The “integrated campaign” flowchart adds the steps needed if email will also be used or if there will be personal landing pages (PURLs) for responses.
Downloads:
Print only Flowchart - Nurture Loyalty
Integrated Flowchart - Nurture Loyalty
