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Australian Production Digital Print Market Study Australian Production Digital Print Market Study
This report examines the Australian Production Digital Print market and attempts to answer the key questions of market size, segmentation and growth. The definition of Production Digital Print devices includes laser and ink jet printers but excludes offset technologies. For the first time, the market has been segmented into heavy, medium and light production devices as well as colour and monochrome. The report is based on a survey of key vendors.
Category: Reports
5 Dangerous Trends for Printers

In this report, I identify and discuss the five most dangerous trends facing today's commercial printer. By Tom Hackelman, Graphic Communications Specialist, Xerox.

Free to all

Credibility First, Then SalesNew!

Selling solutions is different from selling traditional printing, and requires a different sales approach. The biggest mistake new sales people make is trying to pitch their product before they've proved their credibility.

Free to all

2008 Graph Expo Review

Keep yourself up to date by viewing PODi's Graph Expo Review. In this online seminar, PODi's Dave Erlandson will provide attendees with an overview of the news and products from the show floor.


This recording is approx. 60 minutes.

Category: Webinars
Mining for Sales and Profits

Conventional wisdom tells us the best opportunities for increased sales lie within your existing customer base. What folks normally don’t tell you is that for every "gem" in your existing customer list there is corresponding "fools gold."

Free to all

5 Ingredients to Improving Sales Performance

Based on my 26 years of sales and sales management experience, I have created a report that identifies the five critical areas that every company must address in order to dramatically improve their sales success. By Tom Hackelman, Graphic Communications Specialist, Xerox.

Free to all

Choosing the Right Opportunities: Prospect Qualification

The most profitable companies deploy their finite resources to work on the most profitable opportunities. In this Webinar you will learn best practices for prospect qualification and key questions that you should be asking your prospective customers.


This recording is approximately 45 minutes.

Category: Webinars
Response Rate Report Response Rate ReportFeatured
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
Published 2007
Category: Reports
Better Prospect Qualification Leads to Higher Profits

A simple way to increase profits is to deploy finite resources on only the most profitable opportunities. To do this successfully, two questions need to be answered.
1. Is this business going to be profitable and worth pursuing?
2. Is this business closeable?
Get some tips on successful Prospect Qualification.
Free to all

Lessons from 50 Cross Channel Marketing Campaigns
This white paper, written by Mike Wesner, VP of Digital Sales at Hutchison Allgood in NC, looks at how Cross Channel Marketing campaigns have changed over the past 5 years. This evolution is very exciting - bringing more effective mailings, better market intelligence, more speed and efficiency and marketing accountability to businesses that utilize it fully.
Free to all
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