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Results 31 - 40 of 283
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Simon Fraser University Uses Web-to-Print to Improve Process
In 2005 the University's managers decided it was past time to revamp the school's in-plant printing operation. Some of the equipment in use was as old as the school and a convoluted process for ordering print had arisen over the years. A PDF-based Web-to-print system has helped increase customer satisfaction and improve print production efficiency.
Published 2008
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Specialty Retailers Works to Retain Customers When They Move
Specialty Retailers, Inc., with four different brands in different geographic areas, sends postcards to newly moved customers with a personalized map showing driving directions from their new address to their nearest store and offering them 25% off their first purchase. The program has achieved redemption rates as high as 42%.
Published 2008
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Steel Aviation Lands New Leads and Deals with Personalized URLs
Steel Aviation is an aircraft reseller that specializes in Cirrus aircraft. The company wanted to increase the number of highly qualified leads coming into the sales department before unveiling a new Cirrus aircraft. Owners often broker an old plane to buy a new one, so Steel Aviation wanted to locate a number of possible buyers for the older planes — and quickly. Using a highly targeted direct mail campaign with a personalized URL as a response device, the company generated leads and positioned itself as a market leader.
Published 2008
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Taser Education Program Uses Personalized URLs
The variable data postcard campaign was the third phase of an integrated campaign to educate the medical community on the true causes of in-custody deaths and, more specifically, that Tasers do not cause such deaths. This phase used a combination of variable data techniques, personalized URLs, and sophisticated database and list management to achieve its stated goals.
Published 2008
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Teachers College Uses Relevance to Improve the Admissions Experience
Teachers College had been using a mass-marketing approach in its communications, sending the same comprehensive brochures and media to all interested students. Inundated by irrelevant information, prospective students became confused when attempting to select a program that fit their specific needs. The College realized it needed a cost-effective strategy that would eliminate confusion, tap into its ever-changing audience, and strengthen the Teachers College brand.
Published 2008
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Trekk Cross-Media Uses Personalized Promotion to Win New Business
Five to ten times a month, Trekk Cross-Media uses a personalized dimensional promotional campaign to get the attention of C-level executives at companies Trekk has identified as potential clients for its variable data marketing services. The company says the program has been 100% effective in reaching these executives, and 90% of them have agreed to meet with a Trekk salesperson.
Published 2008
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University of La Verne Gives Prospective Students 100 Ways to Get InvolvedFeatured
Located in a bustling, small city on the outskirts of Los Angeles, the University of La Verne needed a way to publicize its unique location and excellent educational value. Additionally, it sought to distinguish itself from the University of Nevada, Las Vegas (UNLV), an institution often confused with ULV because of their similar initials. Lacking marketing materials that spoke to prospective undergraduate students, ULV called for a tightly branded, cost-effective campaign that would help its audience gain awareness of the University and ultimately increase enrollment.
Published 2008
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Wallingford Municipal Federal Credit Union Sets Loan Portfolio Record with New Marketing Strategy
What began as an effort to increase the number of new car loans at Wallingford Municipal Federal Credit Union (WMFCU) has turned into a new marketing strategy that uses targeted personalized messaging (delivered by a squawking seagull) to successfully deliver results across multiple lines of business.
Published 2008
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World's Finest Chocolate Increases Orders and Revenue Using Personalized Marketing Campaign
World's Finest Chocolate is a family-owned and operated candy company headquartered in Chicago. The company wanted to increase the number of orders through its catalogs and turned to Neahas for help in developing a direct marketing solution. Together, the companies developed a direct marketing campaign involving personalized direct mail and personalized Web sites that have increased orders by up to 45% and the average order value by up to 56%, while bringing in $60,000 in additional revenue.
Published 2008
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Wrangler Jeans Lands More Orders with Short-Run Digital Production of Sample Cards
Wrangler Jeans needed a faster, more cost-effective and more efficient way to produce Swatch Cards—sample cards the company's sales team uses to promote product lines of new garments to retailers. The all-digital workflow created by ImageSet Digital has reduced the production cycle, cut its annual costs substantially, and helped increase sales.
Published 2008
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