Trustmark Insurance, a mutual insurance holding company, implemented an automated document production system, moving the tools into the hands of the business users. The system includes easy-to-use desktop software tools for defining the document's structure, identifying text components, and specifying what data is to be used for personalization. Document production is now twenty times more productive.
Published 2000

Consumer packaged goods manufacturers pay for placement on a personalized shopping list that is sent to consumers enrolled in a loyalty program at a retail grocer. The shopping list is branded with the retailer's name, logo, and store locations. The shopping list is printed in "walk sequence" for the individual location that the consumer shops at. The program has achieved usage rates of up to 65%.
Published 2000

Whirlpool Corporation, a manufacturer of major home appliances, designed a personalized direct mail piece that only contains information on the products a consumer is interested in. The brochure also contains information on special promotions and dealer locations. The program resulted in a 65% reduction in costs of fulfillment compared with traditional catalogs.
Published 2000