SDV, the Swiss Direct Marketing Association, created a mailingto promote their annual awards ceremony that demonstrated versioning, personalization, and individualization as well short run and large format capabilities. The 15 different versions of the invitation were made for all participants.
Published 2004

Boston Symphony Orchestra, an organization that promotes the Boston Symphony Orchestra, Boston Pops and Tanglewood, developed an integrated Web and direct mail campaign to encourage inactive patrons to purchase tickets, and convert print mail consumers to electronic Internet-based consumers. They achieved an 18% response rate, an 8% conversion rate, and a 20% increase in online ticket sales.
Published 2003

Children's Home Society of Virginia, a non-profit adoption agency, developed a personalized solicitation piece for its annual fundraising drive that varied the message according to the recipient's relationship with the agency. Response rate increased 35% and net revenue increased 33% over the previous year's campaign.
Published 2003

A non-profit German organization published a history book of pictures and texts for a small market using digital printing as a cost-effective production solution. The group was able to publish a quality book in small quantities. An initial run of 250 books was produced with four reprints of 100 produced on an as-needed basis.
Published 2003