Smith & Nephew, an international company that develops and markets advanced medical devices, created a Web-to-print sales collateral management and printing program for one of its divisions in less than one year. The system has saved the company hundreds of thousands of dollars and cut turnaround time for materials four and a half months to three days.
Published 2007

Taser International wanted to increase their brand awareness while capturing and verifying customer data and expediting the sales process. Working with R and R Images, Inc., the company created a four-touch personalized marketing campaign to reach out to 52,000 prospects. The company gained a significant amount of prospect information and some highly qualified leads. The prospecting process was also streamlined.
Published 2007

Unisource wanted to raise awareness of and generate sales leads for its Topkote line of paper. Using a multi-touch marketing program that included a customized direct mailer, the company contacted 699 people in the graphic arts industry and, out of those, grew some solid sales leads.
Published 2007

After being purchased by a company in France, Wiremold needed to generate new business cards quickly. By using a Web-to-print system available through their printer, the company is able to produce a proof of a new card in eight minutes and receive the cards in two weeks or less.
Published 2007

Xerox wanted to generate qualified leads for its digital presses in the book-production industry. The company arranged for more than 9% of the recipients to meet with sales representatives by combining personalized URLs with a personalized direct mail piece.
Published 2007

Xerox wanted to raise its profile in the direct-marketing industry and reach out to key prospects in the field with information about variable data marketing. A dimensional, multi-page mailer with numberous personalized full-color photos helped the company obtain a 7.4% response rate.
Published 2007

The CARQUEST Filters brand, manufactured by WIX Filters of Gastonia, North Carolina; provides filtration products for CARQUEST Auto Parts Stores. CARQUEST Filters provides promotional materials for annual sales promotions for its customer. By making it easier for stores to obtain personalized sales materials for its Farm, Ranch & Fleet promotion; 96% of the targeted group stores participated in the sales event, resulting in a 9% sales increase for filter sales during the first quarter 2005.
Published 2006

DaimlerChrysler's After-Sales Division for the Chrysler, Jeep and Dodge brands supports after-sales parts and servicing marketing efforts with tailored brochures in 18 different languages. Production is quick and economical.
Published 2006

Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%.
Published 2006

Bridgestone needed a way to create a lot of customizable promotional materials without a lot of lead time-while protecting the company's brand in the process. The company also needed to ensure that crucial information isn't lost or handled incorrectly. The solution was a robust print-on-demand system that serves hundreds of dealers.
Published 2005