Web-to-print systems can be used in many different ways, and your approach depends on how the system fits into your business strategy. Start your selection process by asking the question: "Which of the following is the best description of your company’s web-to-print strategy?"

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Conventional wisdom tells us the best opportunities for increased sales lie within your existing customer base. What folks normally don’t tell you is that for every "gem" in your existing customer list there is corresponding "fools gold."

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Hundreds of print service providers and vendors attended PODi’s annual AppForum. Using state-of-the-art audience response technology, attendees answered questions that provided an interesting snapshot of the industry. 

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Historically, the digital print market has been segmented into the same, familiar categories of print service providers. Caslon has added a new segment called "Digital Printers". This 11-page report from Caslon delves into the emergence of the exciting new "Digital Printer" segment.