Northern Arizona University prepared a personalized recruiting campaign to increase applications by communicating a relevant and appealing message to targeted students. A postcard was personalized with variable data based on demographics and the interests of prospective students and mailed. The project increased enrollment by 4%.
Published 2004

PIMA, the Professional Insurance Marketing Association, a national association, created a direct mail piece using variable data for the names and addresses printed on the back of the mailer. The brochure generated interest and attendance in a specific presentation during the conference.
Published 2004

Pizza Hut, a national dine-in and delivery chain of restaurants, created a marketing piece that includes coupons for the Pizza Hut restaurant in the customer's area. Each store location customizes and orders specific print runs with their location information, predetermined offers, and quantities for their needs. The campaign achieved a redemption rate of 18% versus the 8 - 9% for traditional promotions.
Published 2004

Saab, the German subsidiary of the Swedish carmaker, developed a variety of advertising materials enabling the Saab dealers to offer their customers specific accessories and services via mailings. Particular attention is paid to ensuring that each customer is sent only the information and offers that are relevant to their car. Based on the campaigns implemented to date, sales of the advertised products have increased by as much as 60% over the previous year.
Published 2004

Smokin Joes Trading Post, a premier retail experience, launched a direct mail marketing campaign to build loyalty and to create a database for future promotions. The mailer included customized one-to-one messaging on the front and inside for each recipient and six coupons on the inside. Variable data was used on the name and addresses. Overall, a 25% response rate was seen.
Published 2004

St Andrews, a four-year private college, launched a direct mail campaign to high school students consisting of a postcard sized, self-mailer folder and a web address and PIN. The web page is highly personalized with a welcome statement using their first name and a brief explanation of how the college can meet their individual interests. St Andrews experienced their highest enrollment in 10 years.
Published 2004

SDV, the Swiss Direct Marketing Association, created a mailingto promote their annual awards ceremony that demonstrated versioning, personalization, and individualization as well short run and large format capabilities. The 15 different versions of the invitation were made for all participants.
Published 2004

Acorn Stores, a women's designer clothing retail store, developed a customer loyalty program to attract visits from inconsistent shoppers and generate continued sales from loyal customers. Personalized brochures with different messages and offers were sent to three distinct groups of customers. Same-period sales for the entire chain rose 20% over the previous year.
Published 2003

All Tile, a building materials wholesaler, launched a distributor rewards program to increase customer loyalty and sales. All Tile sent personalized hardcopy program statements that contained messaging based on the distributors assigned sales target and performance to date. Sales increased by 16% in dormant accounts and 5% in active accounts.
Published 2003

Bob Jones University Press, a publisher of textbooks and other educational materials, used personalized printing to create direct mailing pieces promoting mini-book fairs selling education materials to home schooling families. Sales increased and customer relationships were strengthened. Attendance and sales at book fairs doubled, and installations of long-distance learning systems increased by 240%.
Published 2003