TAG Home Care, a division of the ADAM Group, achieved a 92% response rate to a pre-show mailer designed to draw C-level executives to its booth at an industry event
Published 2007

TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee, used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved 70,000 in recruitment costs when compared to previous methods.
Published 2007

Taser International wanted to increase their brand awareness while capturing and verifying customer data and expediting the sales process. Working with R and R Images, Inc., the company created a four-touch personalized marketing campaign to reach out to 52,000 prospects. The company gained a significant amount of prospect information and some highly qualified leads. The prospecting process was also streamlined.
Published 2007

Unisource wanted to raise awareness of and generate sales leads for its Topkote line of paper. Using a multi-touch marketing program that included a customized direct mailer, the company contacted 699 people in the graphic arts industry and, out of those, grew some solid sales leads.
Published 2007

Xerox wanted to generate qualified leads for its digital presses in the book-production industry. The company arranged for more than 9% of the recipients to meet with sales representatives by combining personalized URLs with a personalized direct mail piece.
Published 2007

Xerox wanted to raise its profile in the direct-marketing industry and reach out to key prospects in the field with information about variable data marketing. A dimensional, multi-page mailer with numberous personalized full-color photos helped the company obtain a 7.4% response rate.
Published 2007

Action Systems Inc. wanted to find a faster, more effective way to generate leads for its Restaurant Manager software. It achieved its goals by using customized, direct-mail programs and managing mailing lists.
Published 2006

The Chicago Botanic Garden wanted to take a new direction in attracting sponsors for its programs and to raise awareness for product launches, meetings, and other events. The Sponsorship Book contains customized text and images designed to appeal to segmented audiences.
Published 2006

Flagstone Mortgage was getting a response rate of less than 1% with static mailers about mortgage refinancing. A multi-touch personalized mailing campaign coupled with online information and applications boosted close rates to double-digits.
Published 2006

Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%.
Published 2006