The Virginia Commonwealth University MCV School of Medicine was looking for a way to obtain better results from their annual fund campaign. Realizing that financial gifts are most likely to occur during reunion years, a mailer versioned by calss year was developed.
Published 2004

Montreat College, a Christian Liberal Arts school, created a direct mail fundraising campaign by incorporating variable data chosen to match the class year of each alumnus. Overall dollar amount given exceeded the previous year by 10% as a result of the campaign.
Published 2004

Pizza Hut, a national dine-in and delivery chain of restaurants, created a marketing piece that includes coupons for the Pizza Hut restaurant in the customer's area. Each store location customizes and orders specific print runs with their location information, predetermined offers, and quantities for their needs. The campaign achieved a redemption rate of 18% versus the 8 - 9% for traditional promotions.
Published 2004

United Stationers, a wholesale distributor of business, announced a sales marketing program including a web-driven solution for creating and ordering customized marketing materials. Variable information is used in both text and graphics with this application. Templates are customized by the dealer and personalized to individual recipients.
Published 2004

W.A.Wilde Company, an integrated direct marketing service provider, established a "content-on-demand" and document-assembly system offering more than 40 modules to generate personalized communications. Implementing the software reduced operating costs and time-to-market, increased response rate for its customers, and enhanced productivity two to threefold with the same number of staff.
Published 2004

Children's Home Society of Virginia, a non-profit adoption agency, developed a personalized solicitation piece for its annual fundraising drive that varied the message according to the recipient's relationship with the agency. Response rate increased 35% and net revenue increased 33% over the previous year's campaign.
Published 2003

Peoples Natural Gas, a utility company, developed a personalized mailing campaign to enroll people in its fixed price plan option. This "Direct Order" application gave the recipient all the information they needed to make an immediate decision by presenting the customer's actual before-and-after costs in a data-driven graphic. 15% of recipients enrolled, which was a 20% increase over the previous same-to-all mailer.
Published 2003

Knapp Shoes, a provider of work shoes, safety shoes and boots, developed a personalized mini-catalog to move the inventory of overstocked shoes and reactivate old customers. Customer ordering information was matched with available inventory and each mailer presented shoes of interest at a special discount to the individual customer. Knapp received an 11% response rate and exceeded their revenue target.
Published 2001