Metropolitan Sales Company wanted to increase the number of point-of-sale VARs (value-added resellers) reselling its products and specifically increase the sales of its Epson line of printers designed for use in point-of-sale environments. Using a multi-touch, multi-channel promotional campaign, the company increased sales by 3% and acquired new customers.
Published 2008

Prudential Retirement wanted to create personalized retirement workbooks for plan participants who were switching to a new plan and for people eligible to participate in a plan but who had not yet joined a plan. The company wanted the information to be easy to understand and inspire recipients to take action. Each workbook, on average, is 25 pages, a reduction of 15 pages over the page count in the static workbooks used previously. The new procedures and workflow enhancements have increased productivity and reduced production costs by approximately 30%.
Published 2008

Teachers College had been using a mass-marketing approach in its communications, sending the same comprehensive brochures and media to all interested students. Inundated by irrelevant information, prospective students became confused when attempting to select a program that fit their specific needs. The College realized it needed a cost-effective strategy that would eliminate confusion, tap into its ever-changing audience, and strengthen the Teachers College brand.
Published 2008

Five to ten times a month, Trekk Cross-Media uses a personalized dimensional promotional campaign to get the attention of C-level executives at companies Trekk has identified as potential clients for its variable data marketing services. The company says the program has been 100% effective in reaching these executives, and 90% of them have agreed to meet with a Trekk salesperson.
Published 2008