Channel Graphics created an innovative, personalized direct marketing campaign to drive a record number of prospects and members to its industry event. This case study shows how personalization is being used in China to-day, including how personalized address stickers help overcome cost and regulatory barriers.
Published 2008

Branding in the graphic arts industry in China is still relatively primitive, especially in the area of print service providers. Being one of the most popular media providers in the graphic arts industry in China, Channel Graphics is launching a series of branding events under a campaign named "The 1st Branding Parade for Print Service Providers in Beijing," with the aim to promote brand-building among print service providers in the coming few years. As a result, a series of programs were conducted to promote brand awareness among print service providers, including playing an interactive Poker Game with its 20,000 magazine readers.
Published 2008