Centaur Summits, an event organizer headquartered in the United Kingdom, wanted to improve the process of creating agendas for an upcoming event. The company worked with Strait Logics to create personalized agenda booklets and personalized evaluation forms. Centaur Summits was very pleased with the results of the project and will be using personalized materials for several 2008 events.
Published 2008

Kodak's Graphic Communications Group wanted to boost sales in Spain and Portugal and demonstrate its capabilities for helping prospects generate personalized digital print. Kodak decided to invite 60 prospects to private demonstration and sales meetings at the 2007 Graphispag, an important graphic arts tradeshow held in Barcelona, Spain, every two years. Half of the prospects agreed to a meeting and all of them attended their one-on-one meeting at the show.
Published 2008

Anglia Ruskin University, a large university in the United Kingdom, wanted to set itself apart from its competition by providing highly customized information kits to prospective students. The system, set to launch in November 2006, is expected to reduce printing and postage costs significantly while enabling the school to provide relevant information to prospects.
Published 2007

Glasgow Solicitors Property Centre, a multiple listing service in Scotland, cut costs and gave its member firms greater control over their listing materials by implementing a Web-based listing and print ordering system. A single database holds the listing details and directs the variable data printing production of listing materials.
Published 2007

Ford Finland wanted a Web-to-print solution capable of allowing its independent dealers to set their own content, including offers for products and services. The system has been in operation since 2002 and has boosted sales by 40%.
Published 2006

TED Gigaprint, a large digital printing service in the Netherlands, developed MyPhotoFun, a convenient and inexpensive way for amateur photographers to produce albums, calendars, and agendas from their digital photos. The program has created a significant new revenue stream for the company and has spread across Europe through partner printers.
Published 2006

Picture Financial, a newcomer in the U.K. personal and home loans market, delivers customized loan document and information packs by mail to all approved applicants within 24 hours of first contact. This has set the company apart in the market's eyes, leading directly to success.
Published 2006

T-Online, a European Internet service provider, was able enhance customer loyalty by offering to a free personalized color desk calendar. As part of the offer T-Online was also able to get its clients and prospects to update and verify their own mailing data. The program cleaned up the company database but also got the customers' attention. Thirty-six percent of recipients ordered a calendar and updated their information.
Published 2006

The Carphone Warehouse uses personalized welcome packs to give every new cell phone customer a customized welcome. The packages are also used to cross sell options, accessories, and related products.
Published 2006

Tinde ASA wanted to create and sell a new service for real estate agents in Norway that would allow them to personalize and order sales collateral online. The service needed to be easy to use, offer plenty of variety, and help agencies maintain the integrity of the brand. The solution was a success and is now used by 99% of the real estate agents in Norway.
Published 2006