Rapid Solutions Group used customized invitations to invite 200 key marketing and sales executives to a digital design seminar coupled with a gourmet cooking and dining event. The combo turned out to be a recipe for success that yielded a 12% response rate and over $100,000 in new business
Published 2007

Each year, Rapid Solutions Group (RSG) reaches out to C-level executives (CEOs, CMOs, COOs, etc.) who work at companies in its current client base, as well as top prospects. The event featured a prominent keynote speaker, open-ended discussion sessions, and opportunities to have fun and unwind. Using a personalized mail campaign, the company drew 20% of the invitees to the event.
Published 2007

RT Associates, a printing service provider, achieves a 93% response rate on its online personalized customer satisfaction surveys that it uses to gather information from customers.
Published 2007

Salt River Project, a large public utility in the United States, wanted to test the power of personalized communications. The company received a 26% response rate to a mailing sent after a promotional event for commercial customers by using variable data printing and personalized URLs.
Published 2007

Seco-Carboloy revamped its system for providing sales collateral to dealers. The new system allows dealers to customize and order materials online. Almost 100 more dealers use this program and sales of some products have jumped 300%.
Published 2007

Smith & Nephew, an international company that develops and markets advanced medical devices, created a Web-to-print sales collateral management and printing program for one of its divisions in less than one year. The system has saved the company hundreds of thousands of dollars and cut turnaround time for materials four and a half months to three days.
Published 2007

TAG Home Care, a division of the ADAM Group, achieved a 92% response rate to a pre-show mailer designed to draw C-level executives to its booth at an industry event
Published 2007

TAG Marketing and Recruiting, a marketing and recruiting firm in Tennessee, used personalized targeted direct mail to encourage home care professionals to inquire about open positions for their client. The campaign boosted response rates and saved 70,000 in recruitment costs when compared to previous methods.
Published 2007

Tamarack Funds wanted to find a way to encourage its current IRA clients, particularly those 55 and older, to invest more in their accounts. The company was able to boost investor deposits by an average of 22% by sending each person a short report that indicated how much they could have in their accounts by age 65. A graphic representation of how much difference a few thousand a year could make over time helped generate a six-figure net profit for the company.
Published 2007

Taser International wanted to increase their brand awareness while capturing and verifying customer data and expediting the sales process. Working with R and R Images, Inc., the company created a four-touch personalized marketing campaign to reach out to 52,000 prospects. The company gained a significant amount of prospect information and some highly qualified leads. The prospecting process was also streamlined.
Published 2007