AlphaGraphics in Billings, Montana, takes targeted marketing seriously. It has developed DirectHit, a coordinated approach to using technology to solve marketing challenges. And what better way to explain how it all works, than to have some fun and demonstrate it in action? Its clients got the picture — to the tune of eight new campaigns within two months of the DirectHit launch.
Published 2008

Associates Graphic Services (AGS) wanted to showcase its new personalized URL technology and attract attendees to an upcoming open house/training session. Using the new technology, the company put together a promotional campaign and invitation. Invited guests visited a personalized URL to get more information and register to attend. Within six weeks after the open house, AGS closed on five new projects from attendees, worth $52,500, and is talking to seven other companies. The company has realized a 3,400% return on investment for the project.
Published 2008

Re-branding and repositioning an established business can be challenging. Blue Tape, a marketing communications service provider in Texas, accom-plished it with a smart plan for a multi-touch direct mail campaign featuring the memorable image of a Blue Ape, a tempting give-away, some targeted messaging, and a great example of how to use personalized URLs.
Published 2008

Faced with increasing competition, limited budgets, and a local lack of belief in the value offered by college education, The Larry Selland College of Applied Technology at Boise State University was seeing a steady drop in enrollment. That is, until it developed a personalized direct mail program- "Yes. You Can." Timed and targeted communications connect with prospective students, convincing them that the answer to their dreams of success can be "Yes!"
Published 2008

Freshman students heading off to Boise State begin their experience with an Orientation session. Assuring a positive initial experience is key to building a long-term relationship with students. In that perspective, the University takes the challenge seriously. It has developed personalized Orientation invitations, full of individualized information, maps, and directions, and designed to make that first visit to campus easy and enjoyable.
Published 2008

Cinergy Health Plans creates benefit booklets for members using full-color variable data printing and fulfillment services. It’s a complex application because each booklet varies from 8 to 40 pages and contains as many as 250 variables, depending on the plan and options the customer has selected. Additionally, each plan booklet contains up to three personalized membership cards affixed within the front cover, further enhancing the program’s impact. These kits contain personalized information about the health plan each customer has selected and also serves as a showcase for the customer-centric approach that Cinergy promotes in its marketing.
Published 2008

To promote its services, Daily Digital Imaging prints and mails a personalized, full-color, double-sided, oversize postcard about once a month. The current distribution count is about 2,700 and the response rate—counting a response as a new print order—is 12.2% overall. New print orders average $465.
Published 2008

Each year in the spring, Electric Pencil sponsors a client get-together, an event that is part business and all fun. The company used personalized URLs and variable data printing to encourage existing and prospective customers to attend the 2007 event. The event was very successful and more than half of the invited guests attended. Electric Pencil got 15 new leads and landed $150,000 in new business.
Published 2008