Gannett Co., Inc, a major media company, wanted to find an inexpensive and automated way to bolster its new customer retention rates. A program consisting of personalized print and e-mail touches has helped achieve over 20% ROI for the company and has boosted 13-week retention rates an average of 13.7%.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a ACCM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007

Prism Business Media tested a personalized direct marketing campaign coupled with a personalized URL to boost attendance at a NCDM tradeshow. The campaign outperformed the traditional marketing methods in several ways.
Published 2007

Legal publisher Thomson West re-engineered its entire sales collateral management program by designing a Web-to-print digital printing system where sales representatives can customize and order materials online. Turnaround time for new sales materials dropped from weeks or months to 48 hours.
Published 2006

Children have vivid imaginations, but they don't always like to read. What better waay to help a child learn to like reading more than making them the star of their own book? Digital Imagination developed a way to do just that by creating personalized books that afeature illustrated images of the child and the child's name in the text. In the pilot project, 30% of the test market purchased the personalized story books.
Published 2005

Setting a good example was only one of the reasons why the trade magazine Print Media Management decided to use personalized covers for a fall issue of the magazine. The publisher and staff also wanted to see how its readers would react to seeing their name in print. The results were beyond expectation and the publisher intends to showcase more of the technology written about between the covers.
Published 2005

Reason Magazine created a customized issue for subscribers to underscore its message of how marketers and others are using personal data. Personalized covers and customized text helped the magazine gets its message across and brought in hundreds of new subscriptions.
Published 2005