Benefits information can be difficult to explain to employees, but it's even more difficult if they are given information about benefits that don't apply to them. Performance Food Group wanted to make it easier for its employees to understand their benefit options. Personalized benefit statements that give employees information that is relevant to them helps prevent confusion and raise employee satisfaction levels.
Published 2005

Quality Lawn Care, a small business in Virginia, decided to try personalized direct mail to introduce new services to current and former customers. The initial mailing brought the comopany much more business than it had gotten with previous static mail campaigns and encouraged the company to try similar campaigns later.
Published 2005

Scottish and Southern Energy, one of the largest energy companies in the United Kingdom needed an easy-to-use digital printing system that interfaced with its mainframe. The system it developed is so easy to use the company was able to reduce its technical staff to three people, down from 14.
Published 2005

United Stationers, a wholesale distributor of business, announced a sales marketing program including a web-driven solution for creating and ordering customized marketing materials. Variable information is used in both text and graphics with this application. Templates are customized by the dealer and personalized to individual recipients.
Published 2004

Leopardo Companies, a provider of pre-construction and construction services, implemented a method to clearly communicate the company's unique talents and benefits by creating versioned brochures for each specific market served. Five versions are printed digitally, as needed, eliminating the need to print and store large runs of brochures. In addition, collateral can affordably be updated every quarter.
Published 2003

National Auto Care (NAC), sells long-term vehicle service contracts through dealers nationwide, developed an automated fulfillment system that delivers personalized contracts to customers within ten days of the sale. NAC customers can choose from several service plans with multiple options The contract information is then personalized with the customer's information.
Published 2003

Peoples Natural Gas, a utility company, developed a personalized mailing campaign to enroll people in its fixed price plan option. This "Direct Order" application gave the recipient all the information they needed to make an immediate decision by presenting the customer's actual before-and-after costs in a data-driven graphic. 15% of recipients enrolled, which was a 20% increase over the previous same-to-all mailer.
Published 2003

The Euro 2000 Soccer Championship created customized tickets for its sports event attendees. Each ticket was printed with the holder's name, the match, date and a photo of the stadium. The tickets also had variable barcodes, serial numbers and were printed on a special layered material to thwart counterfeiting attempts. The inclusion of logos from sponsoring companies also provided a targeted marketing opportunity.
Published 2001

Quadrant Publishing, a publisher of clinical and non-clinical information for health care professionals, launched a direct marketing campaign using a personalized 15-sheet Post-it^® Note pad to solicit new subscriptions from doctors who had not responded to other offers. Response rates ranged from 6% to 18%.
Published 2001